It is called Lava Rubber because of it's close physical similarity to molten lava. Just like a volcano naturally recycles the Earth, we do the same with donated closed cell neoprene. Instead of ending it's life in a dark & stinky landfill, we salvage this "super material" and turn it into something useful again! Keeping this material out of landfills has been our #1 priority and our mission since day one. Since we started collecting scraps from surfers, surf shops & scuba divers, we just wanted to find a solution to re-purposing the tons of neoprene headed for a landfill each year. We are the U.S.A.'s original neoprene upcycling co. We take everything from wetsuits, gaskets, weatherstripping, wheelchair seat molds, and plenty more "clean" donations to make up what we call "LAVA RUBBER". Once we have our lava, we can die-cut and print this "super material" anyway we like. We bring to you the most durable & Earth friendly mat and coaster line on the planet!
In turn, Mother Nature hooks us up in the karma loop and cosmically introduces us to awesome people like you who share our vision(s). You can protect your wares and feel great about your contribution to a cleaner planet. We invite you to relax while perusing our goods. Take a few deep breaths and listen to which design speaks to you! No matter how you are feeling today, our recycled rubber encourages you to feel a whole lot better. Just by reading this far, you are becoming part of our movement to save "valuable trash" from entering a landfill. Thank you for being a part of the family.